AGENDA

LASOS features a program designed to share knowledge and showcase cutting-edge business strategies in the tourism and vacation ownership sector, including:

DAY 1. MONDAY, OCTOBER 6

LEISURE REAL ESTATE UNIVERSITY TRAINING FORUM

14:00 - 15:00 HRS. CONFERENCE – The Essence of Product Models and the All-Inclusive Concept.

Speaker: Gonzalo Maqueda.

15:00 - 16:00 HRS. CONFERENCE – The Art of Revenue Management and Rules of Use.

Speaker: Yahvéh Dávila.

16:00 - 16:15 HRS. COFFEE BREAK

16:15 - 17:15 HRS. CONFERENCE – The Importance of the Marketing Journey.

Speaker: Marco Fanton.

17:15 - 18:15 HRS. CONFERENCE – An Epic Multichannel Journey.

Speaker: Benjamin Diaz.

DAY 2. TUESDAY, OCTOBER 7

LASOS SUMMIT

07:30 - 09:00 HRS. REGISTRATION

09:00 - 09:30 HRS. OPENING CEREMONY

09:30 - 10:00 HRS. CONFERENCE – Vacation Ownership Trends in Latin America & the Caribbean

Speaker: Rocio Hefferan.

10:00 - 10:45 HRS. CONFERENCE – Global Economic Outlook

Speaker: Juan Musi.

10:45 - 11:30 HRS. PANEL - Innovation in Action: Driving the Sales Process

Panelists: Daniel García Langa, Sebastián Botbol, Gustavo Bado and Alejandra Espinosa. 

11:30 - 12:00 HRS. COFFEE BREAK.

12:00 - 12:45 HRS. PANEL – Talent that Sells: Training for High Performance

Panelists: Esmeralda Hernández, Miguel Ortiz, Eugenio Aguilar and Carolina Piñango.

12:45 - 13:00 HRS. SPONSOR MESSAGE

13:00 - 14:30 HRS. LUNCH.

14:30 - 15:30 HRS. CONFERENCE – AI, Blockchain & Tokenization: Reinventing Tourism and Real Estate

Speaker: Gonzalo Araujo.

15:30 - 16:15 HRS. PANEL – Leadership that Leaves a Mark: Future Vision of the Industry

Panelists: Valentino Danchev, Norman McPherson, Daniel Arroyo and Ana Laura Acevedo.

16:15 - 16:30 HRS.  SPONSOR MESSAGE

16:30 - 17:00 HRS. COFFEE BREAK.

17:00 - 18:00 HRS. KEYNOTE CONFERENCE – Creative Innovation and Leadership that Inspire

Speaker: Jeff Myers.

18:00 - 18:45 HRS. LASOS AWARDS.

DAY 3. WEDNESDAY, OCTOBER 8

LASOS SUMMIT

09:00 - 09:45 HRS. CONFERENCE – Building an AI-Powered Revenue Engine

Speaker: Aaron Mckee.

09:45 - 10:30 HRS. PANEL – Powering Destinations: The Strength of Theme Parks

Panelists: Bruna Apolinário, Eliana Jones, Raimundo Pimenta and Fabiana Leite.

10:30 - 10:45 HRS. SPONSOR MESSAGE

10:45 - 11:15 HRS. COFFEE BREAK.

11:15 - 12:00 HRS. PANEL – Data Protection as the Foundation for Business Sustainability and Continuity

Panelists: Gerardo Velázquez, Ulises Castillo and Yahvéh Dávila.

12:00 – 12:45 HRS. PANEL – Accelerate Your Sales: Financial & Loyalty Solutions

Panelists: Gaby del Bosque, Santiago Fernández, Shirley Casco and Rocio Hefferan.

12:45 - 13:15 HRS. PANEL – From Service to Experience: The Unique Value of the Human Factor

Panelists: Gonzalo Maqueda, Juan Torres, Carlos Batani and Carolina Pinheiro.

13:15 - 13:30 HRS. SPONSOR MESSAGE

13:30 - 15:00 HRS. LUNCH.

15:00 - 16:00 HRS. BREAKOUT SESSION - Conversion Drivers

Panelists: Chad Knowles, Marcelo Gutiérrez and Esteban Arce.

15:00 - 16:00 HRS. BREAKOUT SESSION - Marketing that Transcends: Strategies of Impact

Panelists: Jennifer Elías, Sergio Rebollo and Benjamin Diaz.

15:00 - 16:00 HRS. BREAKOUT SESSION - From Customer to Fan Through Experience

Panelists: Fernando Mazariegos, Pedro Gomez Carranco and Gerardo Hernández.

16:00 - 16:30 HRS. COFFEE BREAK.

16:30 - 17:30 HRS. KEYNOTE CONFERENCE - The Wrapping and the Gift

Speaker: Ricardo Calderón de la Barca.

17:30 - 18:00 HRS. CLOSING CEREMONY

19:00 - 23:30 HRS. CLOSING COCKTAIL

DAY 4. THURSDAY, OCTOBER 9

TECHNICAL VISITS

08:00 - 13:30 HRS. SITE VISITS TO: PARADISUS PALMA REAL, HARD ROCK, SECRETS ROYAL BEACH.

*Preliminary agenda subject to change.